A book is undoubtedly one of the most powerful, multi-purpose marketing tools around.
In a survey of 200 entrepreneurs and executives with a book to their name, 96% said it had made a significant positive impact to their business and would recommend others did the same.
So, if you are an entrepreneur, business owner, or senior executive and who hasn’t yet written one, then you almost certainly should.
Here’s how a book will benefit your business.
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One. You will attract new clients. A book will get you noticed by your target audience and so can be instrumental in attracting new clients. It’s a particularly effective if you sell B2B services.
Two. You will increase your personal credibility. It’s said that ‘commentators post blogs, but experts write books’, so having a published title to your name creates immediate authority and gives others a great reason to talk about you. Such word of mouth marketing, as we all know, is the best marketing of all.
- “Not only a talented writer with a well researched approach – but you write in an ‘easy to read’ style that engages. Very flexible and great to work with … highly recommended – thank you.” Active Wellness (healthcare practitioners)
Three. You will increase your business credibility. Your company will enjoy the ‘halo effect’ that comes from you publishing a book, boosting the morale of others in the business and helping position you as a leader to follow.
Four. You will get better speaking engagements. If you are looking to raise your personal visibility through speaking is important to you, then a book will raise your profile and demonstrate to event organisers you are well qualified to speak about a subject. It’s a great calling card.
Five. You will create clarity. Setting out your philosophy in a book helps others in and outside your organisation understand your brand better. This is particularly useful if you are looking to disrupt your market with a new idea.
Six. You will attract better talent to your business. A book will capture job seekers’ attention by marking you out as a more interesting potential employer.
“I love the work you did. Exactly what I was looking for.”
Senior Executive, Technology-focused agency
Seven. You will enjoy greater media coverage. Those who ‘wrote the book on a subject’ are always sought after by the media. Having a book to pitch makes it much easier to get coverage for yourself and your ideas.
Eight. You will become easier to find. Having a book in the public domain means you will appear much more frequently not just on Google, but also Amazon, the leading search engine when it comes to finding products and services. That’s to your commercial advantage.
Nine. You can use a book to launch a business. Books are fantastic for start-ups, particularly those in the consulting and coaching sector. However, you can use them to promote other physical, software and information products.
Time to write your book?
If you know you have a business-focused book inside you that you want to share with the world, then email or you can also schedule an initial discussion here.
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